The process for building Titanium Mobile applications for iPhone devices is very straightforward. Download your Development Certificate and Provisioning Profile from the Apple iPhone Provisioning Portal. You will need to enter them in the screen titled "Run on Device." Titanium will then build and sign your application, put it into iTunes, and trigger a sync to install it on your device. The only caveat is that you need to do this on a Mac that is configured to sync applications with your iPhone.
Alternately, navigate to the build/iphone subdirectory of your project and open the .xcodeproj file. This will launch XCode and you can do Build and Run.
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