When you want to target more than one social networking site or reach as many end users as possible, you'll want to look into the OpenSocial APIs: http://wiki.opensocial.org. OpenSocial uses common APIs (instead of site-specific ones) to integrate with many popular social applications and services including the following, which are in alphabetic order:
► friendster (still popular in Southeast Asia)
► hi5 (popular in Europe and Central and South America)
► Hyves (popular in the Netherlands)
► LinkedIn (business networking)
► MySpace (popular in the United States and worldwide)
► Netlog (popular in Europe and the Middle East)
► orkut (popular in South America and India)
► RenRen (formerly Xiaonei, popular with students in China)
► Yahoo! (popular in the United States and worldwide)
► XING (business networking, popular in Europe and China)
Each of these social networks has daily and monthly active users in the millions.
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