You can distribute Android applications directly from your own website or server. This method is most appropriate for vertical market applications, content companies developing mobile marketplaces, and big-brand websites wishing to drive users to their branded Android applications. It can also be a good way to get beta feedback from end users.
Although self-distribution is perhaps the easiest method of application distribution, it may also be the most difficult in terms of marketing and protect your application
There are alternative markets for Android devices such as the ARCHOS 5 Internet Tablet. Applications developed especially for these types of devices are generally (but not always) marketed separately from applications developed for Android handsets.
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