Personalization of a device involves allowing the user to change the look and behavior of their user experience. From the software side, personalization involves configuring features such as the wallpaper, ringtone, and such. Android allows a deep level of customization and personalization. Alternate home screens, themes, graphics, and sounds can be modified. Android applications can provide many of these personalization features to users. For instance, a branded application might allow the users to set ringtones and wallpapers that support the brand.
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