In 2007, a group of handset manufacturers, wireless carriers, and software developers (notably, Google) formed the Open Handset Alliance, with the goal of developing the next generation of wireless platform. Unlike existing platforms, this new platform would be nonproprietary and based on open standards, which would lead to lower development costs and increased profits. Mobile software developers would also have unprecedented access to the handset features, allowing for greater innovation.
As proprietary platforms such as RIM BlackBerry and Apple iPhone gained traction, the mobile development community eagerly listened for news of this potential game-changing platform.
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