Blogging

Blogs—short for "weblogs"—started out as a series of manually maintained updates with no ability to comment, but today blogs are a thriving, interactive format used worldwide. Many businesses use blogs to keep customers informed about their products, issue press releases, or just put a human face on their company. Freelancers often keep blogs as a way to self promote. In some cases, the blog itself has become the business, with advertising and market tie-ins generating enough revenue for the blogger to quit their day job.

Since blogs are generally intended to be public and visible, it's vital that you and your boss are clear on your intentions when it comes to corporate blogging. If you maintain a personal blog, it should go without saying, but be careful what you say about your boss or customers, even under a pseudonym.

The standard format for most blogs is that the newest entry goes at the top, with older entries following it. The page itself uses RSS or Atom, two formats for blog aggregation to make it easier for viewers to read the blog or find new updates without having to visit the blog itself. Feeds can be full, partial, or headline only. While full feeds are certainly the most convenient for readers, they also make it easier for content thieves to steal blog entries and claim them as their own.

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