Writing Your Press Release

The next step to writing your press release is to define your objectives for writing it. Understanding your goals and audience will help you position your press release for maximum results. Are you trying to get your app noticed by various reviewers or bloggers? Are you trying to build your brand and drive traffic to your website? Perhaps you are trying to generate revenue for your app and you want to create news that will cause readers to go to your product website or purchase your app.

You'll want to write your press release in such a way that you are attracting your target audience. If you haven't read Chapter 4, "Identifying Your Target Audience," you'll want to go back and read that first. This chapter will help you to message your audience in the best way possible.

The beauty of an electronic press release is that you can include web links, video, and graphics in very compelling ways to capture your reader's attention. The online press release can come to life in ways that a printed press release cannot. Depending on the type of app you have written, you will want to consider different options for your announcement. If you are launching a new game app, a video is a great way to get your reader to take a look at how your game is played. At a minimum, you'll always want to include your product web page and a link to the Android Market so people reading your news release will click over immediately to your app on the Android Market and buy it right away. An example of using a video clip (along with web links) in an Android app press release is shown in Figure 9.3.

Vlingo for Android Now Available on the Android Market bya-nlpiKm«™cnMiyJHh »11 35SE5ST''**"*"

Vlingo h.T. rr?kjisi>d thriir Android app. recnntty. and Ihn thingr, you'll b4 9M0 tn do wlh A .ire ptfttly cool You'll N ahln to us* hwm*>.laflggagi» to updal« your Turf!« ilatuS send A tnxt message an email. and mors It asw has the option of playing back your text massages and emails vrc»cMor-ixo«d lor those that can't be bdtheied with listing to thereto the phone.

Vlingo h.T. rr?kjisi>d thriir Android app. recnntty. and Ihn thingr, you'll b4 9M0 tn do wlh A .ire ptfttly cool You'll N ahln to us* hwm*>.laflggagi» to updal« your Turf!« ilatuS send A tnxt message an email. and mors It asw has the option of playing back your text massages and emails vrc»cMor-ixo«d lor those that can't be bdtheied with listing to thereto the phone.

A1 you do is pwss on* button (you MO add .1 wdg« to yOur hOmfl'.ciWI for vwy 0»y iCCOiS) and talking KI miRd 1o Ml my brother why ho hasn't [¡ixton back uith tha grnceiins yst. I can tap ihe button and a*y 'Send t«fl to John Hay wtaare ma you wth these groeari«? I want to slari cooking soon."

A1 you do is pwss on* button (you MO add .1 wdg« to yOur hOmfl'.ciWI for vwy 0»y iCCOiS) and talking KI miRd 1o Ml my brother why ho hasn't [¡ixton back uith tha grnceiins yst. I can tap ihe button and a*y 'Send t«fl to John Hay wtaare ma you wth these groeari«? I want to slari cooking soon."

Figure 9.3 This Android app press release has an embedded video clip showcasing the app and is hosted on YouTube.

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