Video Basics

Figure 7.8 YouTube videos can be incredibly powerful to help sell virtually any product, including your Android and Android tablet apps.

• Write out a script to cover what you will say in the video. Shooting the video without a script will look like, well, you shot the video without a script!

• You can do the video with a $300 digital video camera. No need to purchase expensive tools, but the lighting and sound quality must be good.

• Present the video in a "problem/solution/demo" format. State the problem your buyer is having. Then state the solution your app provides. Demonstrate the app in a brief demo.

• In your video, ask the buyer to go to your product web page or blog, as well as to the Android Market, to learn more.

Tube Me Some Traffic

Tube Me Some Traffic

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