Using Facebook

Facebook has become an extremely powerful tool for creating a community and attracting users from a social perspective. In fact, Facebook has some 400+ million registered users and is still growing. It has such a large collection of users that it simply can't be ignored. You won't reach all of them, but your goal is to do the best you can to reach your market of interested users and buyers. Need more encouragement? Here are some more reasons why you can't ignore Facebook as part of your marketing plan:

• Of the 400 million users, roughly 100 million are from the U.S.

• Half of the registered users log in daily to Facebook.

• Your app-buying audience is on Facebook.

• More than 65 million users access Facebook from their mobile devices.

• Ten million members become fans of Fan Pages each day.

Using Facebook, you want to accomplish a couple things. First, you want to be found by people who are interested in buying your Android apps. Second, you want to connect with these potential customers and establish a relationship with them. You can use Facebook to create a business page for your app within a few minutes. You can start to build your page by going and filling in the details, as shown in Figure 7.2.

Figure 7.2 Facebook's main screen for creating a business page for your Android app.

Once you have given your fan page a name, you can fill in a description of your app as well as add videos and photos of your app. Of course, one of the links you want to add to your site is a link to the app on the Android Market. This is critical! You can get the URL to your app on the Android Market by going directly to your app, highlighting the URL in your browser, and copying it via the right-click menu. You will see a dropdown option: Copy Link. You can copy the link and then paste it into your fan page. An example of accessing your direct URL link is shown in Figure 7.3.


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Figure 7.3 Obtaining the direct web link for your app's URL on the Android Market is done by going to your app on the market, clicking the link in the browser, and then right-clicking with your mouse to copy it.

Once you have completed all the details for your page, you can then invite your friends to become fans of your business (app) page. This will help you to initiate the viral marketing process for your app. When people join your Fan Page, it's published in their newsfeed for all their friends to read, thus further helping the word to get out about your app. An example of the ever popular Fishin'2 Go app with its Facebook fan page is shown in Figure 7.4.

Add to My Page's Favorites Suggest to Friends

Add to My Page's Favorites Suggest to Friends

Fishin' 2 Go is available on the Android Market fer $2.25


Founded: 2009

Figure 7.4 The Fishin' 2 Go Android app has many thousands of fans who read up on the latest buzz around this extremely successful app.

Facebook also offers advertising based on click-through activity. You can create an ad for your app's page and target the ad to a very specific subset of people, thus generating huge amounts of traffic to your page. Be careful, though. Just like with Google AdWords, you can set your own budget and spend lots of money on people clicking through. So, go slowly and see if the results generate sales of your app. It's one thing to get traffic to your site, but you need to convert them into buying customers, too.

Obviously entire books are written on the subject of Facebook and how to utilize the power of this enormous social site. The important point to remember here is that you should consider using Facebook to help you market your Android and Android tablet apps because it's inexpensive and easy to get started. Just like your own product website, Facebook is another extension of the Android Market for driving interest and buyers to your app. The more accessible your app is to your buying audience, the more you will sell.

Twitter has burst on to the media scene in just the past several years and should also be considered a valuable tool in marketing Android and Android tablet apps. Because Twitter only allows you to send 140 character messages, you must be very concise in your posts. Twitter is meant to allow you to communicate a short message to whole group of people at the same time. You can also communicate privately to a single person or a small group of people. You can use Twitter to accomplish a number of marketing objectives including:

• Create a following for a soon-to-be-launched app. Use your name to sign up for Twitter and then search for other Twitter users who are or might be interested in your type of app. At appropriate points in the conversation insert your own comments (Tweets) and start to contribute to the conversation. You'll be surprised how quickly others will start to follow you. At some point you can mention the app you are working on. Remember, contribute first and then talk about what you're doing. There's definitely a protocol to using Twitter successfully, just like any social media.

• Help maintain a sense of community. If you have already launched your app, you can put the Twitter logo on your personal website and invite others to follow you on Twitter. This allows you to keep in touch with users of your app and keeps interest alive. You can also add the Twitter logo to other social media sites you join.

Facebook Fortune

Facebook Fortune

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