Use Press Releases Consistently

Publicize your app by doing the following:

• Use press releases to announce the launch of your app and to broadcast any other timely and relevant information to the Android audience. The most effective means is through online PR agencies, which can distribute your press release to all media agencies, including the Internet, blogs, newspapers, and industry trade publications. You should also directly contact editors, news analysts, and other professionals to review your app.

• If possible, have a blogger or reviewer post comments at the same time you issue a press release for your app. The more total exposure you can give your app at the same time, the more likely people will notice and take a look at the app on your product website or on the Android Market.

• See Chapter 9, "Getting the Word Out About Your App," for more information about writing a press release.

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