You can use numerous marketing activities to gain exposure and sales for your app. Because the Android Market and Android apps are relatively new in the world of commerce, there is a learning curve in understanding what works and what doesn't for marketing apps through the store and from your own product website.
In this chapter we'll discuss 25 Android marketing activities that are essential to your sales success. Some of these activities we have discussed in more detail in other chapters, but they are brought together here into a single list for easy reference. As you create your marketing plan, you can review this list to ensure that all these activities are being performed at different points in your plan—from pre-launch to post-launch and during your ongoing marketing campaigns. These marketing activities are grouped by category and are not in any specific order.
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