Another helpful feature of most analytics software is that you can track your app's use by location. This requires the user to opt in to provide this data and therefore does not give a complete picture of usage because not all users will permit it. However, it will give you a general idea of where your app is being used in different parts of the world. This can help you make advertising and product decisions.
For example, if you see that your app is doing really well in the UK, you can dig a little deeper to discover why that's the case. You may want to look at making adjustments to your app.
If you are able to determine where your app is being run and which features are being used, you can tailor your advertising efforts either to that geography or to other geographies that might respond in a similar fashion to the same type of marketing.
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