Timing the Launch of Your

There are a few things you want to do before choosing a date to announce the availability of your app. For one, you should review the upcoming date as best you can to see what other big announcements might be occurring on that particular date. You can check the News section of Google or Yahoo! to uncover big news events that might be coming up.

If Google is making a big announcement on the same day, you may want to look at doing your announcement the day before or the day after. At least make your press release go live at 8:00 a.m. London time in an effort to get your news out early from a global standpoint.

Keep in mind that you are trying to get other news agencies to pick up your announcement and do a write-up on it. If there are too many other announcements competing for their time, your announcement may get overlooked. It's best to find a time on the calendar that doesn't have so many big press releases going out.

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