In today's very competitive app marketplace, a marketing strategy that ensures a consistent approach to offering your Android app in a way that will outsell the competition and keep your costs down is critical. However, in concert with defining a marketing strategy, you must also have a well-defined methodology—a week-to-week plan for implementing your strategy. After you've completed the necessary steps to define your app's unique selling points and have created a solid marketing message, it is time to deliver that message to your targeted audience. There are three distinct methods (and many derivative methods) that you can use to deliver your app marketing message to your audience. We will take a look at examples and ideas in each of these areas:
• Direct marketing for your app
• Promoting your app
• Establishing a community
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