Successful marketing of your Android app requires you to determine your app's unique value and be able to boil down a clear, concise message for it. You gather this information by going to the Android Market and reviewing competing apps to identify their strengths and weaknesses. How can you build a better app if you don't know what's already available? Understanding your app's unique value is the first step to building a foundation by which you can market your app.

Understanding your app's unique value will also come in very handy as you prepare to write your press release and design your web and Android Market verbiage. With a clear value proposition for your app, you can confidently promote your app to communities across the Internet.

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