Summary

A marketing plan is essential to growing your Android app business. A marketing plan will force you to carefully consider how to produce an app that is innovative, unique, and marketable. This will improve your chances of stable sales and profits considerably.

A good marketing plan is your blueprint for action. Build your marketing plan with an end goal in mind to develop your brand and grow app sales. Follow the steps in your plan much like a carpenter follows a set of house plans when building a home. A marketing plan is a more sure route to gaining Android Market success then just trying to wing it without any real idea of how you intend to achieve success.

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