A marketing plan is a valuable tool to help you align your development and marketing efforts into a single cohesive plan. Most app developers do not consider a marketing plan to be necessary, but it can make the difference between a mediocre app and best-selling one. The plan does not need to be lengthy, but it must include the necessary components to fully cover the app's purpose, development efforts, target audience, launch plans, and financials. If you want to become a big player in the Android Market, spend some time getting organized and create a marketing plan.

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