A winning app requires some real planning and thinking. Although there is no single formula for creating a blockbuster app, winning apps must be sufficiently unique, and you must be able to create a message that will generate huge interest. Hitting on a completely unique idea for an app is fairly difficult, although not impossible. If you are having difficulty coming up with a great new idea, look to improve an existing app out there. Download some of your competition's apps and see what features they offer and which they lack.

A successful app must also have frequent feature updates. Use the updates as an opportunity to broadcast your message to your existing audience and to new buyers. Marketing is not a single event but a series of activities that persuade the potential buyer to take a look at your app and then buy it. Rather than looking at doing a single press release, look for opportunities to make multiple announcements to keep your app in front of your market.

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