Showcase Your App on the Android Market

Showcase your app by doing the following:

• Prospective customers often browse within the top apps categories listed in the Android Market—such as "What's Hot" and "New and Noteworthy"—using their computer or directly from their Android. Your app's ranking is determined by the number of downloads—and the more downloads, the more likely you are to get into the Top 100 categories. It does, however, take several thousand downloads per day to take a spot in the Top 100.

• As mentioned before, select a clever and unique app name so that buyers will remember the name and pass it along to others. Having a unique app name for games is crucial to achieving success, whereas having an easy-to-remember name is essential for non-game apps and will help your sales when people search for apps via Google or Yahoo!.

• You should routinely check the Android Market to determine what others are doing in terms of their positioning and messaging. For more information, see Chapter 5, "Building Your App's Total Message."

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