Sets Prices and Defines Promotions

+ 1.55 Pricing is a big part of marketing an Android app, and you'll want i''

424 to spend some time writing down detailed notes about how you

5 arrived at your price and what you intend to do over time when

4 making adjustments to pricing your app. Your pricing information should include competitors' pricing and other notes as to why you believe your app will sell for a certain price.

Welcome to AppBrain

Thanks for joiniriy AppBrain! Pleat« install Lhu frae app "AppBrain Waikyt Sync" on your phone to sync with this website.

Wfi sent you an ftmnil with a link to the app (you run open it an Ihe phone) Here is how it works:

■ Select the apps you would Meg to have on this website.

• Than start the AppBrain Maiket Syiic app art your phone

• It will then sync and install the apps you selected earlier on the wehpage

We would love to hear your feedback Please don l hesitate to contact us if you have any questions or feature requests.

• Find your friends on AppBrain and what apps they have

• Browse the hottest Android apps

Figure 18.1 AppBrain allows you to track new apps and changes, reviews, etc. to new and existing apps on the Android Market.

Your marketing plan will also include promotions that you intend to have during the next 12 months. You may offer a launch special, such as half off to the first 500 customers (or for a limited amount of time). You may want to offer a contest announcing your app and give away an Android tablet to the person who wins your contest.

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