Initial impressions matter. Use professionally designed graphics, attractive color combinations, and a modern user interface (UI) to distinguish your application from any freeware alternatives. Yes, you are going to spend some money here, but it is worth the expense if you want a successful app. If you are writing a game app, it is a necessity to have catchy graphics.
Getting your app to stand out against free apps is always possible. Carefully look at the free apps and design your app to take advantage of their weaknesses.
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