Advertising your app is another way to increase sales and get the word out about your app. Advertising can also be effective to build your overall brand image if you are part of a larger development company and have the budget, time, and money. For most independent developers, effective advertising requires thinking more creatively and constructively about how to get the word out about their apps. Think in terms of getting free advertising where your app has some appeal and a reporter or writer is interested in giving your app some press.
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