Pricing Objectives

This section lists what you have established as your pricing objectives:

• Focus on the weaknesses of your competitors by offering better quality at a competitive price. Remember what your own attitudes are toward apps you are familiar with. Remember how you react to low or high prices for poor or marginal quality apps.

• Justifying the pricing for your app while thinking like a customer will give you an advantage. Keep in mind that it's easier to come down in price than go up.

• Survey a sampling of your potential customer group and ask them directly how they feel about competitors' apps and any areas for improvement.

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