Online Advertising

With the prevalence of Internet users today, online advertising has become increasingly effective because that's where the buyers are. Online advertising includes placing company information, products, descriptions of your apps, and so on, in online listings, including Android app directories. These listings can be free, but you can often upgrade your presence if you determine the site drives traffic to your business. Banner ads, skyscrapers, or other graphic advertisement can be a great way to drive traffic to your product website. Look at costs on the many app review sites available.

The goal behind online campaigns is to drive traffic to your website or a specific landing page of your website. Look to place banners ads and paid listings on websites where folks who might be looking for your app would likely visit. Remember that you are paying for the exposure and click-through rates to your website. You must have a compelling offer to entice the click-through to convert to a lead.

Advertising in online communities allows you to get your app some exposure very quickly, but a better way to get online exposure is by getting someone to write a review of your app and post it to his or her site. Seek out local newspapers as well to write you a review, especially if your paper has a technology section.

Advertising in online review sites is also possible but will cost you more money. Many of the big name brands will use ad space on popular Android app review sites.

SEO Guide for Top Rankings

SEO Guide for Top Rankings

Search engines are special sites on the web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work. Learn more about this topic within this guide.

Get My Free Ebook


Post a comment