Marketing Goals and Objectives

To introduce your marketing plan, provide a brief "mission statement" for your business. A mission statement is very simple but clearly communicates your goals to your customers and potential customers—for example, "Develop the best productivity app for pharmaceutical sales reps" or "Develop the most innovative air combat game ever created." Once you have a written mission statement, you can move on to determining your objectives: sales, profit, pricing, and product.

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