In this section, list the key areas your app will focus on. This type of information includes the basic functions of your app, the type of promotions you intend to use to sell it, and pricing considerations. In other words, if you intend to sell a higher-priced app, your marketing focus should be on greater functionality for the buyer. Someone else may be developing an app that is in the $2.99 range but will have periodic price promotions (discounts) to attract attention and drive sales volume.
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