Managing User Privacy Expectations

Although some users may be concerned about their privacy, all data is gathered anonymously. On Pinch Media's own website, the company states that when Pinch Analytics is installed within an application, the following information is sent back on each application run:

• A hardware identifier not connectable to any personal information

• The model of the phone (HTC, Samsung, LG, Droid 2, and so on) and operating system (2.1, 2.2, and so on)

• The application's name and version

• The result of a check to see if the device has been jailbroken

• The result of a check to see if the application has been stolen and the developer hasn't been paid

• The length of time the application was run

• The user's location (if the user explicitly agrees to share it)

• The gender and age of the user (if the application uses Facebook Connect)

None of this information can identify the individual. No names, phone numbers, email addresses, or anything else considered personally identifiable information is ever collected. The information sent from applications, when it arrives at the servers, is quickly converted to aggregated reports—unprocessed data is processed as quickly as possible. The aggregated reports show counts and averages, not anything user specific. For instance, a developer can see the following information:

• The number of distinct users who've accessed the application

• The average length of time the application was used

• The percentage of phones using each operating system

• The percentage of each model of phone (3G, 3GS, and so on)

• A breakdown of user locations by country, state, and major metropolitan area (for example, 20,000 in USA, 700 in New York state, 500 in New York City)

• The percentage of users of each gender

• The percentage of users by "age bucket" (21-29, 30-39, and so on)

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