Make Your Content User Friendly

According to web design experts, most web viewers scan web pages rather than read them word for word. If you adhere to certain web content principles, you're more likely to have success in keeping your visitors and convincing them to click over to the Android Market. Here are some guidelines to follow:

• Use highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and color are others).

• Create meaningful subheadings (not "clever" ones).

• Use bulleted lists (such as this one, but not too long), just like on the Android Market.

• Write short paragraphs (your readers will skip over any additional ideas if they are not caught by the first few words in the paragraph).

• Use the inverted pyramid style, starting with the conclusion first then going into more detail as the reader progresses through the text.

Mastering your web content will help you achieve greater sales of your app. Remember to update your site whenever you update your app. You want to list new features you have added to the app and anything else that might be of interest to your reader. See Figure 5.14 for an example of how you can showcase your app's updates on your website. This site is light and easy to read.

Figure 5.14 Keep your web site updated frequently with the latest features, tips, and promotions. Always have your Buy Now button prominently displayed on your home page.
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