Make Your Apps Icon

Another very important aspect of building a solid marketing message is selecting an icon that helps convey the meaning of your app. The easier it is to see visually what your app is about, the easier someone can make a decision to take a closer look at it. For example, if your app is a utility-related app, select a graphic that conveys the type of utility this app provides. Figure 5.12 shows a good example of an icon that clearly conveys what the app can do for the buyer. Adding a few descriptive words to the icon can also strengthen the visual message.

Virtual Table Tennis in

Virtual Table Tennis in

Figure 5.12 The most effective app icons clearly show a connection with the app's function.

If you've had your app posted for a few months and you're not seeing as many sales as you like, change out your icon for a new one. People get accustomed to seeing the same icon over and over again and may pass right over it. If you post a new icon, you'll attract new buyers.

Another great use of the icon is to post a promotion using part of the icon. Let's say you've decided to have a 50% off sale for a holiday weekend. You can modify the bottom of your icon or the top-right/left corner to announce your sale.

Your product website should be similar in look and feel to your Android Market product page. A carryover between the two sites will help build buyer confidence in your app and show that you are serious about your business. A sloppy website with broken links does not inspire confidence when a buyer is seeking more information about your apps. This does not mean that you have to spend a fortune on your site, but it must look clean and simple. This means that your home page should have graphics and showcase your app just like the Android Market. For more information on the specifics of your website, see Chapter 6, "Electronic Word of Mouth." For now, let's focus on the website message.

You may be building your own website, or perhaps you've hired someone to help you out. Either way, chances are you will be the one coming up with the messaging for your site. It is imperative that you learn to write well and convey the value of your app (or apps) to your reader. Obviously, web copy will vary in style, readability level, and length, depending on the type of apps you are selling. The sole purpose of your site is to make sales, and your web copy should reflect that. Persuasion, clear product descriptions, and rationale for buying will all be important. On the other

0 0

Post a comment