Is Your App Seasonal

A learn-to-ski app is going to do best in the winter months when people are thinking about skiing. A camping app is probably going to do better in the spring and summer than in the winter.

Table 8.1 shows a number of different topics and events during the year and how app sales may be impacted. Although not an exhaustive list, it does give you an idea of how some Android apps can be subject to sales fluctuations during the year. This does not mean you should not consider writing such an app. It simply means that you should be aware of seasonality for apps and understand beforehand whether your app might be impacted by these factors.

Table 8.1 shows a number of different topics and events during the year and how app sales may be impacted. Although not an exhaustive list, it does give you an idea of how some Android apps can be subject to sales fluctuations during the year. This does not mean you should not consider writing such an app. It simply means that you should be aware of seasonality for apps and understand beforehand whether your app might be impacted by these factors.

Table 8.1 The Time of the Year and Specific Events Can Impact Sales for Certain Apps

App Category

Indoors/Outdoors

Subject to Seasonal Influence

Sports

Either

Sometimes

Finance

Indoors

Taxes yes, others no

Food/Cooking/Holiday

Either

Yes

Food/Cooking/General

Either

No

Health and Fitness

Either

Sometimes

Lifestyle

Either

Sometimes

Games

Indoors

Rarely

Social Networking

Indoors

Never

News

Indoors

Never

Navigation

Either

Never

Education

Either

Rarely

Music

Indoors

Sometimes

Photography

Either

Never

Utilities

Either

Never

Business

Indoors

Never

Weather

Either

Never

Travel

Outdoors

Sometimes

Entertainment

Indoors

Sometimes

0 0

Post a comment