In this section you identify the levels of sales you hope to achieve with your apps and how you plan to break even on your apps:
• Show the predicted level of sales with and without the strategies you have outlined in the marketing plan. Show a baseline level of sales and then show the expected increase in sales as they relate to specific marketing techniques you will use.
• Show the market share you hope to attain, based on high, medium, and low estimates for the success of your marketing strategy.
• Forecast the breakeven point for selling your app, in the number of sales in dollars. This will demonstrate your need to realize a certain amount of sales in order to cover your expected costs for the next year. You should forecast for at least one year in advance and at least two years if you are producing multiple apps with your brand.
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