Your marketing plan will have a section with information on key competitors to your app. Competitive information is crucial in order to develop a better app and to remain competitive in your category. If you have your competitors clearly in focus with a marketing plan, you're more likely to stay up to date on when they release updates and what new features they have added to their apps.
You can utilize a number of websites to monitor when new apps are released into a category where you have an app. One such website is AppBrain (www.appbrain. com), which allows you to create your own app account and an app watch list based on various functions. So, if a new review is posted about an app you're tracking, you will receive a notification. This is a great tool for automating the tracking of your competitors. The home page of this website is shown in Figure 18.1.
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