Email

Pros

• Some email campaigns can generate a 5%-10% response rate, with additional tracking options to fine tune your messaging, such as tracking click-through rates on links embedded within the email.

• You can quickly adjust and tweak your message or call-to-action quickly based on response rates.

• Email also allows the audience to respond to the offer immediately by directing responses to your specific landing page on your website or to the Android Market.

• Email can be used to easily send promotional codes or invite users to join a registration-based community.

Cons

Again, we must also consider the cons:

• In recent surveys, email is declining in terms of use by younger users who prefer other means of communication through newer social media tools.

• Email is easily deletable, and with so much spam many email users may ignore or not even receive your message.

• It's difficult to attract the attention of app buyers if they don't check email often. You need to go where the users are, which is on their Android or Android tablet. The next section on advertising goes into details on how to capitalize on this emerging trend.

Email can be used to reach out to your contacts on a consistent basis, but it's important to send relevant and timely information to avoid boring and annoying your readers. Direct marketing success is dependent on a well-maintained database of current buyers with valid email addresses.

The best list you can ever have is the one you build organically over time with customers and such who want to be contacted with information about your Android app. Start now with this goal, but remember it takes time and patience.

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