One of the biggest challenges for any developer is figuring out the best marketing strategy, tools, and techniques to successfully sell Android apps on the Android Market. Your app, for example, may already be posted on the Android Market and you are experiencing moderate sales success. Now you're looking for what else you can do from a marketing standpoint to influence even more downloads. Or you may be getting ready to launch your app and you want to learn what you can do to get people excited about your app and start sales off strong.
This chapter covers the ways that you can achieve exposure for your app with ideas on how you can generate electronic word of mouth, gain positive reviews, implement a solid marketing plan, and generate demand.
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