This section lists what you have established as your demographics for your particular app:

• Describe the population base that exists to support your app sales. Identify the market size for your app as well as the people who make up your app's consumer group—for example, teenagers, young adults, children, females, males.

• Describe the expected response to your advertising and how this will boost sales. Indicate what overall market trends you will be following in order to stay current and "in touch" with your app buyers. What special techniques will you employ to match consumer demands? For example, are you employing social media to drive interest and demand?

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