C

calendars, marketing calendars, 246-248 campaigns, targeted email campaigns, 99 Car Locator, 14

choosing delivery methods, 88-89 Clancy, Tom, 14 Coheso, 184 collaboration, 264 commerce apps, 274 communities, building, 99-100 companies, Android apps and, 275-276 competing against free apps, 143-144 be better, 144 be found, 144 be intuitive, 145 better graphics, 145 customer service, 146 documentation, 145 go viral, 146 technical support, 145 competition business environment, 242 identifying, 38-40 learning from, 41-43 competitive worksheets, 281-282 competitors evaluating, 234

identifying app's unique value, 36-38 components of marketing plans,

237-239 consumer analysis, business environment, 242 content, user-friendly websites, 76-77 contests, 212

coordinated marketing efforts, 85-86

coordinating app launches, 233 copyrighted games, 30 corporate marketing, 273-274 cost of apps, 10 cost/benefit analysis, 156-157, 162-163. See also pricing analysis breakeven analysis,

163-165 quantifying benefits, 160-161 quantifying development costs, 157-160 creativity, naming apps, 68 cross-promoting great apps, 181-182 cross-selling, 209-210, 214-216 customer service, competing against free apps, 146 customers, annoying, 217 Cyrket's App, 24

0 0

Post a comment