Attaching Multimedia to Your Press Release

Don't forget the keywords in graphics, too. Be sure to think of appropriate keywords or phrases that you can use to describe your graphic. Always give your graphic a name that includes a keyword such as "Main screen for the new Mega Android App." If your online PR service allows you to write a longer description of the image, be sure to use this space (with keywords) to describe it.

You should also look to add PDF documents where appropriate. For example, you could attach a little document in PDF format that gives further details about your app and shows more screenshots of how your app can be used. Anything that you can add to your press release that will create additional value will increase your readership and make your press release even more visible.

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